Corporate leaders often find it difficult to assess the value of enterprise mobility investments given that this evaluation has to be approached from two differencing angles of payoff – firstly, there are the obvious factors which ordinarily need to be equated and evaluated, such as cost savings or any increases in revenue, and secondly there are numerous soft metrics that are much less tangible but add to the value of the mobile solution. These secondary but equally important benefits include improvements in operational efficiency, heightened productivity levels, and better customer satisfaction among others. As enterprises look into adding new mobility applications to their mobile ecosystems, the focus has to be on solutions which can elevate the overall effectiveness and how organization conducts its business.
Given the varying strategic goals from organization to organization, each business will clearly look for different ratios of benefit from mobility and thus the way of quantifying the ROI can and should be based on different sets of criteria. For example, while some organizations are embracing mobility to automate their mobile marketing, others are primarily utilizing these tools to improve customer support or to shorten sales cycles. The common denominator here is the performance of the chosen mobility solution and its impact on revenue and cost savings. However, this is preconditioned by the actual scale of adoption and the widespread use of enterprise mobility apps among users. In this respect, the user experience that a mobile app offers will directly affect the usage levels, worker efficiencies, and consequently the ROI. If it can be shown that mobility apps are empowering true mobile capability for enterprise employees then the investment can be more easily justified.
Enterprise mobility applications are repurposing an organization’s back-end systems, such as CRM, ERP and even EMR systems, by making critical business information available to the mobile workforce and thus providing a tremendous opportunity to streamline business processes. By enabling anytime/anywhere access to mission-critical applications, companies benefit hugely from achieving improved data accuracy which translates into an additional component of a mobile app’s ROI.
One of the keys to achieving a rapid ROI from enterprise mobility solutions lies in the ability to quickly and efficiently deploy the app to drive speed-to-market. Fonemine’s MobileForce apps offer the rapid deployment benefits and cost-effectiveness of a cloud-hosted service, whilst enabling the seamless delivery of software upgrades, which result in significantly increased capabilities and functionality, all of which is continually increasing the inherent value of mobility investment. Deployment of MobileForce apps eliminates large capital expenditure and offloads timely programming and testing by enabling full deployment in 30 days or less for an incredible speed to ROI.
In conclusion, cloud-powered enterprise mobility solutions, such as Fonemine’s MobileForce apps, allow organizations to introduce improvements to business processes and produce outstanding results, and are allied to the all-important, rapid ROI. These mobile apps allow companies to stay agile in the age of phone and tablet apps, while continuing to grow their business and increase profitability.