There is little doubt that the flooding of smartphones and tablets has started a mobile app revolution. Many businesses have realized that they must introduce mobile apps to keep pace, and have set their sights on customized applications that increase productivity and benefit their users. Achieving these goals involves doing a cost/ benefit analysis that includes setting up a realistic timeline. If 6 months to a year isn't an option, then often a custom application isn't either. Companies who need quick and affordable Enterprise Mobility Applications often turn to prefabricated ones that offer some customizability, but sacrifices the experience of a rich user interface. Custom built applications are known for their silky smooth feel as well as their luxury price tag. Under the hood of many of these custom Enterprise Mobility Applications are the MEAPs that were introduced to reduce time to market and minimize concerns related to functionality across multiple devices, users, and operating systems. The simple answer to the riddle appears to be to customize it if you can afford it, and at a price that would have been considered a bargain just a few years ago. Hold on though, Generation Now might have an even better solution!

While MEAPs have lowered the cost of building a customized Enterprise Mobility App, the overhead may still be too high. To achieve viability, companies need to develop and deploy enterprise mobility solutions that are on par with their competitors. The search for a more timely and affordable solution that still offers a rich user interface has yielded little results, until recently. Fonemine’s Unified Native Applications-via-SaaS provides the foundation for a prefabricated Enterprise Mobility Solution to finally include the customizability and richness only previously seen custom built applications. Fonemine is also the first company to incorporate the benefits of a pure native app with those of a cloud SaaS app which has really set the MobileForce applications apart from other Generation Now competitors; and it is that combination that goes a step beyond a custom feel by adding a groundbreaking new dimension to Enterprise Mobility Solutions.


Attempting to answer the buy versus build question for mobile apps requires examining the issue from the Cloud using a Generation Now approach, where the once closed box that included Mobile SDKs and MEAPs can now be opened up to a wider range of mobility solutions. This new realm adds a website feel to Enterprise Mobility Applications through Fonemine’s unique Unified SaaS app platform, a benefit that custom applications can’t even compete with.  The fact remains that some still believe that they need an application that so closely resembles their imagination, that only a custom app will meet their standards; and they might be right. While pondering this buy vs build question, perhaps the following case study would shed a little more light on whether or not that option is worth it:

The current culture expects enterprise mobility solutions that are versatile; yet don’t require too much time to implement and maintain. Project investment and timelines create a competitive disadvantage for custom-built applications when compared with ready built Enterprise Mobility Solutions such as MobileForce. Fonemine is focusing on creating competitive advantages that meet customers’ needs now and into the future. Current demand might suggest that the market for ready built applications is growing exponentially in comparison to custom built Enterprise Mobility Apps, but there is still a market for custom built mobile apps and there is no telling what curves and turns the future will hold on this issue. It’s clear that the disadvantages of the MEAP approach will not bring back the viability of custom Enterprise Mobility Applications for many businesses, but will the future bring forth a new era of dominance for custom built Enterprise Mobility Applications using the SaaS approach? That is the new question.