SUNNYVALE – October 20, 2011- MobileForce™ Software Inc., a leading provider of cloud-based enterprise mobile application solutions, today announced enhancements to its MobileForce Unification Engine. Launched in 2011, this true “no source code” solution can be used by business users to rapidly assemble and configure stunning mobile app user experiences and reduce time to market by 75%.

Enhancements include new application connectors, a richer user experience (UX), improved workflow builder and enhanced security, performance and functional enhancements that customers have been asking for.

Today, business users are dependent on IT to mobilize existing back-end systems and processes into mobile apps that deliver rich experiences on any device. According to Gartner, “as demand from business units in enterprises put increasing pressure on IT organizations to deliver large numbers of mobile applications, application development teams will have to employ practices that are different from traditional application development.”  Gartner analyst Richard Marshall predicts that “by 2018, more than half of all mobile apps will be created by analysts using codeless tools.”1

Building on MobileForce Software’s market-leading enterprise mobility platform, MobileForce Software’s products and services underscore the shift of mobile app development from IT-driven custom development to business-driven assembly and configuration, reducing overall time to market by up to 75% percent and lowering total cost of ownership (TCO).

“IT can no longer keep up with the increasing demands of its business users to develop the apps they need with the user experience they require in a timely manner,” said Mark Bloom, Senior Director of Marketing and Product at MobileForce Software, Inc. “Today’s announcement provides business users with enhancements to existing tools and services that will continue to empower them to assemble and configure their own mobile apps from scratch or from a set of available pre-built templates. MobileForce Software enables business users to build on and connect to existing IT investments in backend systems of record, and allows them to easily update their apps without the traditional cost and complexity of custom software.”

According to Gartner analyst Richard Marshall, “Codeless app-building tools are aimed at delivering apps quickly and effectively; the architectural approach allows not just for rapid app creation, but rapid modification to meet changing needs.”1

 

For More Information:

For more details on the partner program and the company’s products and services, please visit Partner Program and Press Releases.

 

About MobileForce Software:

MobileForce Software is a privately held Enterprise Mobility Software company based in Silicon Valley. MobileForce Software’s  MobileForce Unification Engine and Sales Velocity enables enterprise sales, service, channel partners and end-customers to access key enterprise data and processes through a unified, secure enterprise container app that runs on iOS, Android and HTML5 platforms. MobileForce Software native apps are cloud-driven, role-based with touch-optimized UI, rich interactions and device personalization enabling their users to find the “right information at the right time” anywhere, anytime. Through saved time, ease of access and seamless integration across different enterprise apps in the workflow within a unified app interface, MobileForce apps optimize the sales & service cycles, increase efficiency, engage more customers and drive tremendous gains in user productivity. For more information, visit http://www.mobileforcesoftware.com.

 

Company Contacts:

Mark Bloom

Sr. Director, Marketing and Products

+1-408-457-7960 ext. 104

mark.bloom@mobileforcesoftware.com

 

(1) Source: Adopt a Bimodal Approach to Mobile App Development Strategy, Gartner, July 2014