Information about business processes are starting to span multiple applications and services. For example, a sales opportunity could span several applications and services: documents in SharePoint/Office 365, data in CRM systems, and discussions in Enterprise Social Networks such as Yammer. The onslaught of information from many disconnected enterprise services will make it virtually impossible for workers to follow everyday business processes.

One way to overcome the poor user experience caused by information fragmented across multiple cloud systems will be the adoption of a single enterprise cloud ecosystem. These are being developed by vendors such as Microsoft with Office 365, Oracle, Dell and IBM with the IBM Cloud Marketplace. These mega-vendors propose that enterprises integrate all business information in one central cloud ecosystem, thereby reducing the complexity of data retrieval and consumption. Most organizations will resist this new generation of vendor lock-in—and potential security risks—and opt for the flexibility provided by working with the best cloud service for each task.

A new breed of "enterprise hub" app will emerge to deliver a single-screen experience for multiple back-end cloud and on-premises services. The ability to see all relevant business services—in the most appropriate context, and in one app—will simplify business task completion and will remove the limitations encumbered by the single-vendor ecosystem silo.