Cepheid’s innovative molecular diagnostics solutions are making it possible for physicians, clinics, and healthcare systems to quickly diagnose a range of diseases and accelerate treatment for better patient outcomes. The company focuses its efforts on applications where accurate, rapid, and actionable test results are needed most, such as critical infectious disease, immuno-compromised cases, healthcare-associated infection, sexual health, women’s health, and oncology. With a global sales force and complementary distributor network, delivering the most current product datasheets, videos, presentations, and white papers had become challenging.
Until recently, product collateral was stored in the company’s SalesForce system, which users accessed through a custom-developed iOS app, which replicated content to the local device’s storage. This replication was manual and time consuming, often taking several hours. Reps frequently didn’t have Internet access when they needed it. Hospital WiFi guest access networks often prohibited users to go out to the public Internet for compliance reasons. And sales teams in remote areas or developing nations often found themselves without Internet access at all.
Even when reps cached sales materials on their PCs or laptops, the vast amount of data made it time consuming to pull up the right literature to share with a doctor, with whom they might only have a few minutes of time. In addition, when collateral was stored locally, the sales person could not be sure when materials were updated by the marketing organization and which files stored on their PCs were still current.
For the Cepheid IT team, the iOS app also posed certain maintenance challenges. When Apple released a new OS version, the app no longer functioned. It took time and money to upgrade, and meanwhile, sales reps were not able to use their tablets in selling situations. Cepheid tried the Salesforce1 mobile app, but this required the user to be online to access files. Users also complained that the app was difficult to navigate. It was time for a new approach.
“We needed to provide our sales teams with the latest information and deliver it to any device they might be using,” said Abbas Faiq, chief information officer for Cepheid. “And a new solution had to be easy to use and manage.”
When Faiq and his team set out to find a new solution, they evaluated several. However, they chose MobileForce Software’s digital content access and management solution.
“We really liked the fact that the MobileForce Enterprise Container app is a single app,” he said. “We can deliver new functionality simply through a new configuration—we don’t have to build new apps to deliver new capabilities.”